Who acts on behalf of another firm to market its products?

The role of an agent is to act on behalf of another firm to market its products. An agent is essentially a representative who is authorized to negotiate and enter into contracts on behalf of the principal (the firm they represent). They typically earn a commission based on the sales they generate, and their primary focus is on promoting and selling the products of the principal company.

In various industries, agents play a crucial role in connecting manufacturers and consumers, helping to expand the reach of a firm's products without the principal having to directly manage sales and marketing efforts in every market or region. This allows companies to leverage the expertise and local market knowledge of the agent, making it a strategic choice for businesses looking to enhance their sales operations.