Which pricing strategy involves adding a fixed mark-up for profit to the unit price of a product?

Cost-Plus Pricing is a strategy where a fixed mark-up is added to the cost of producing a product to determine its selling price. This method is straightforward and ensures that all production costs are covered while also securing a profit margin. It is particularly useful for businesses that want certainty in pricing and profitability. By calculating the total costs associated with creating a product and then applying a consistent percentage or amount on top, companies can streamline their pricing process and avoid complexities associated with fluctuating markets or consumer perceptions.

This strategy contrasts with options such as market skimming, which focuses on setting high prices initially to capture consumer surplus, or value-based pricing, which is centered on perceived value to the consumer rather than strictly on production costs. Dynamic pricing is another deviation, involving real-time adjustments based on market demand or competitor pricing. In comparison, Cost-Plus Pricing remains anchored in the tangible costs incurred rather than external factors or perceived value.