Which of the following refers to an identifying symbol, name, image or trademark that distinguishes a product?

The correct answer is brand because it encompasses the concept of identifying symbols, names, images, or trademarks that are used to differentiate one product from another in the marketplace. A brand serves not only as a means of identification but also communicates the values, quality, and personality associated with a product or service. It plays a crucial role in marketing by creating an emotional connection with consumers and fostering loyalty.

In contrast, a market refers to the group of potential customers or the environment in which products are bought and sold, but it does not specifically relate to any one product's identifying features. A label, while it provides information about the product itself (such as ingredients or usage instructions), is more focused on the packaging than the broader concept of brand identity. A tagline is a memorable phrase or slogan that accompanies a brand, but it alone does not encompass the full range of elements that constitute a brand. Therefore, the term brand effectively captures the overall essence of what distinguishes a product in consumers' minds.