What type of goals are set by corporations to achieve their overall aims, typically adhering to the SMART criteria?

Corporate objectives are defined as the goals that organizations set to achieve their broad, overarching aims. These objectives provide direction and clarity for the company’s mission and are typically aligned with the organization's vision. By employing the SMART criteria—Specific, Measurable, Achievable, Relevant, and Time-bound—corporate objectives ensure that goals are clearly defined and can be effectively tracked over time. This structured approach helps organizations to plan their strategies and allocate resources efficiently to meet their long-term aims.

Understanding corporate objectives is essential because they serve as the foundation for both tactical and operational goals. While tactical goals are more about the implementation of strategies in the short term and operational goals focus on day-to-day functions, corporate objectives encompass the larger scale of what the organization intends to achieve. Therefore, identifying corporate objectives is a critical step in strategic planning and important for aligning all levels of operation within the organization.