What term describes the production of customized products using advanced technology in a flow production line?

The term that describes the production of customized products using advanced technology in a flow production line is mass customization. This concept combines elements of both mass production and customization, enabling companies to produce goods that meet the unique preferences of individual customers while still benefiting from the efficiencies of assembly line techniques.

Mass customization leverages sophisticated technology, such as computer-aided design (CAD) and advanced manufacturing systems, to allow for the rapid alteration of product features without sacrificing the speed associated with mass production. This approach can significantly improve customer satisfaction because it gives consumers a larger variety of options tailored to their specific needs.

In contrast, mass production typically involves the creation of large quantities of the same product using standardized processes, thereby minimizing variation but also limiting personalization. Job production focuses on creating individual, unique items, which is less efficient than mass customization for meeting diverse consumer demands. Continuous production refers to a production process that runs non-stop to produce large volumes of a consistent product over an extended period, but it lacks the flexibility needed for customization. Therefore, mass customization is the most appropriate term for the production of customized products using advanced technology in a flow production line.