What is the term for the network through which a product passes from producer to consumer?

The term that describes the network through which a product passes from producer to consumer is the channel of distribution. This concept encompasses all the entities and processes involved in getting a product from the manufacturer all the way to the end user. It ensures that goods reach the right market in an effective manner and may include various intermediaries like wholesalers, retailers, and distributors.

Understanding this term is critical in recognizing how products flow in the market and the roles different players have in facilitating this movement. This channel can vary significantly based on the type of product and market dynamics, influencing marketing strategies and operational considerations.

While other terms like marketing channel and supply chain might seem applicable, they carry slightly different implications. A marketing channel generally emphasizes the strategies involved in promoting and selling the product, while a supply chain refers more broadly to the overall system including sourcing, production, and logistics that support the delivery of products. Distribution centers, on the other hand, are specific physical locations that play a role within this broader channel structure.