What is guerrilla marketing best described as?

Guerrilla marketing is best described as an unconventional promotional strategy. This approach focuses on creative and innovative marketing techniques that aim to capture attention in a unique way, often with lower budgets than traditional advertising. It leverages unexpected interactions, imagination, and an element of surprise to engage the audience and create memorable experiences. This makes guerrilla marketing particularly effective in standing out in crowded markets or when targeting specific, niche segments.

While traditional advertisement methods rely on standard channels like television, print, or radio, guerrilla marketing breaks these norms by utilizing any opportunity to promote a product or service. It's not confined to social media campaigns, celebrity endorsements, or other conventional paths, although these can be components of a broader guerrilla marketing approach. The essence of guerrilla marketing lies in its creativity and ability to generate buzz and word-of-mouth through unconventional methods, making option B the most accurate description.